midway usa commercial on best defense 1000 point scale

[moga]

So much of the firearm industry's publications, advertisements, and lobby groups seem to emphasize the interests of the hunting and trap shooting communities at the expense of all else. I appreciate Midway acknowledging the CCW community by demonstrating the merits of various carry platforms in their ads, even if on a subjective metric system that they them selves devised. Also I think it says volumes about Larry's commitment to meeting the needs of the armed citizen by doing the testing on the commercials him self. I spend a fair share of coin with Midway and will continue to do so in no small part to the ad campaign attached to Best Defense. Thanks for recognizing our important segment of the consumer market in your commercials.

Moga
Atlanta, GA

[1776 Rebel]

Yes this Midway stuff is like decrypting the Japanese codes....

I tivo'd the commercial and slowed it down. There are three components  to the metric. The final score is a cumulative of each of the component scores.

The first factor is Time To First Hit (it is from a holstered position to target hit) It is measured in tenths of a second. I looks like each tenth more in time subtracts around 26 or 27 points. But I could only read 3 data points clearly. Likely it's a linear scale.
1.5 = 500
1.6 = 473
1.7 = 447

The second factor Accuracy (defined as the number of hits on target in 3 seconds) Definitely a linear scale.
1 = 20
2 = 40
3 = 60
4 = 80
5 = 100

The third and final component is Knockdown Factor. This was a long chart. I picked up 4 data points.
38 special 125gr JHP = 142
32 ACP 71gr FMJ = 96
22LR 36gr HP = 95
32ACP 60gr Silvertip = 94

Even though it has a silvertip in there, I just used Federal data on those rounds. Looks like his numbers are consistently about 40 pts higher than IPSC power factor.

So it doesn't look like any rocket science here. Since the TTFH and Accuracy numbers are straight linear scales just plug in whatever you get at the range. For the Knockdown factor just plug in any scale you feel comfortable with. The major factor in the calculation by at least 4x is the TTFH. So any power factor that generates numbers between 90 and 200 for common rounds, should keep you pretty much in line with the Midway calculations.

Good luck...
 

[tombogan03884]

 Good break down, thank you for posting this.

[bbbean]

I'm a fan of Midway for their customer service and support of the shooting sports. But I think the TTFH and weapon evaluations do viewers a disservice.

TTFH, in particular, has MUCH more to do with the individual shooter than the gun, but this isn't presented as such. As anyone who shoots USPSA or IDPA knows, TTFH can vary substantially among shooters shooting very similar guns, and even from stage to stage for the same shooter. Training, physical fitness, holster, hand size, concealment method, ammo, and other situational variables will impact TTFH as much, if not more than the choice of gun.

I'd rather see more general conversation on the basic principles of gun selection than subjective scales presented as objective ratings.

 

[tombogan03884]

I'm a fan of Midway for their customer service and support of the shooting sports. But I think the TTFH and weapon evaluations do viewers a disservice.

TTFH, in particular, has MUCH more to do with the individual shooter than the gun, but this isn't presented as such. As anyone who shoots USPSA or IDPA knows, TTFH can vary substantially among shooters shooting very similar guns, and even from stage to stage for the same shooter. Training, physical fitness, holster, hand size, concealment method, ammo, and other situational variables will impact TTFH as much, if not more than the choice of gun.

I'd rather see more general conversation on the basic principles of gun selection than subjective scales presented as objective ratings.

 

This is getting interesting since Rebel posted 

bbbean, I agree with what you say about "Time to First Hit" but I wonder why you included ammo in your list of variables. Were you thinking about Lock time ? I would not think that that would make a MEASURABLE difference.

[Sponsor]

[Michael Bane]

I truly wish that every firearms company exeuctive had Larry Potterfield's commitment and, ahem, balls! He always puts his money where his mouth, and his heart, is. He and I talk a lot, and sometimes we argue on specific points (perhaps because we're both opinionated Type A personalities...hmmmmmm), but we remain on the same basic pages.

I approved in advance and thoroughly support his vignettes on TBD and my other shows because I believe they're a value-add to the programming...if you don't believe me, spend some time at the Midway USA booth at the upcoming NRA Show in Phoenix!

I'm gonna urge him to do a video on his 1000 point scale, and we'll put it on DRTV...

Michael B

[tombogan03884]

That would be great MB.

[bbbean]

This is getting interesting since Rebel posted 

bbbean, I agree with what you say about "Time to First Hit" but I wonder why you included ammo in your list of variables. Were you thinking about Lock time ? I would not think that that would make a MEASURABLE difference.

Sorry - I should have made it clear that I was thinking of his "accuracy" rating when I mentioned ammo. Obviously if you're loading ++PP++PP++PP++ ammo, your splits are going to be a bit wider than a guy loading to spec or a guy loading a little lighter.

[tombogan03884]

Sorry - I should have made it clear that I was thinking of his "accuracy" rating when I mentioned ammo. Obviously if you're loading ++PP++PP++PP++ ammo, your splits are going to be a bit wider than a guy loading to spec or a guy loading a little lighter.

Oh, I see what you mean. Also an average size person using factory ammo will (Theoretically) get off more accurate shots in 3 seconds with a .38 than with a .44 mag.

[shooter32]

That would be great MB.

+100