Wayne LaPierre is a class act and champion deliverer of message. Plus, unlike our current POTUS he can craft his own message and think on his feet. Mr. LaPierre knows how to keep the subject the subject and not muddy it down.
Path, I have used the comparison to driver's license with others, and it seems to destroy the debate. I think he is doing the right thing when he just hammers the subject and the facts with the narrow focus of what is actually being debated. I have noticed that the more he stays on the main subject the more it disarms his attackers. The more he hammers the facts of just the subject matter the less sense their broad arguments make.