With S&W's new AR22 at $500 I think this is a little spendy, and I would prefer it to be a little closer to an AR. However, I think that for the general plinker or someone that does not shoot AR's this is a great gun. The base being a 10/22 means that the aftermarket is already for it with low price items for both upgrades and needs.
I'm not saying that will will never buy one, but for right now I'll look to a traditional 10/22 plinker, a little more precise 10/22, and an actual AR in .22.
However, I congratulate Ruger on adapting an excellent proven system to a product for the general public and new shooter market.
By the way, is that our very own Marshal in a ball cap at the beginning of the video?