My first exposure to the Sturm Ruger Company was in college. One of the final courses all Business Majors were required to take was Business 405, which was a "cap stone" class that required the participants to work in teams, utilizing all of the knowledge we had learned in the previous 3.5 years of college to successfully complete an analysis of a company. The textbook had a couple of dozen case studies in it and my team was assigned the Sturm Ruger Company. One of the team members was an avid shooter and hunter, at the time I had minor interest in firearms and the rest of the team was not really keen on guns. So it was a pretty typical college class (circa 1981)!
We set about learning all we could about the company. Keep in mind this was before the internet, so the research was of the old fashioned kind - a lot of time in the library looking through financials records and periodicals to figure out what the company was about and how we could approach the assignement. Since I was an enterprising college boy, I picked up the phone and called their corporate office. The receptionist transferred my call to a Public Relations person who was not aware the company had been written up in a text book. However he was very friendly and cooperative in answering my questions.
Our analysis of the company revealed a well run and financially strong company (again, this was 1981). However, since we couldn't stand up in front of the class and spend an hour saying the company is running fine, our recommendation is to not change a thing, we decided the company should expand into other, non firearms, products. If I recall correctly, we recommended the company spend some of its cash to buy another company that specializes in fishing gear. We did name a company they should purchase, however I can't recall its name. We ran the financials, created a five year projection of sales and profits of the combined companies and it sounded like a great idea at the time. The end result was the team earned an 'A' on the project and the other teams commended us on a thorough and professional analysis and presentation.
I called the PR guy who had helped me and told him of our presentation. He was supportive and appreciated my follow up. He also commended us on our approach but said he didn't think the company would be expanding into the fishing pole business anytime soon.
The combination of the work we did as well as the support and cooperation of Sturm Ruger's representative made me a believer in the company. As my interest in firearms evolved and I decided to purchase a pistol, Ruger was at the top of my list, with a P944 as my first handgun purchase. I have purchased other manufacturer's firearms since, but have a number of Ruger's still on the list to buy in the near future - including a 10/22, Vaquero, Mark II or III and a Mini 14.
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