I saw the article on the Takedown on the home page. If that is the idea of a "new" gun I call foul. It is a great idea, but it is nothing more than a variant on the 10/22 platform. A great addition, but not a new gun.
Oh well, media hype and marketing rules. Sad to see it happen in a company where William Ruger Sr. once said We don't need focus groups. We are gun people, and if we don't know what gun people want we are in the wrong business.