What Tim said. They did a segment with Kim on the Today show. Not only does she do well on the range, but she more than holds her own in an interview.
That said, neither Tim (I'd guess) nor I are defending or promoting NBC, but they have given Kim coverage. It's news, she's cute and handles herself well on camera. Otherwise, yes I believe they MSM would try to ignore positive news about firearms, especially since they're trying to whip up support for gun control at this time.