As far as car and truck brands, I think "brand loyalty" is somewhat ignorant. You can get a "good one", or a "bad one" in any brand. Back in 1979 I bought a Volkswagen Rabbit Diesel. They were very poorly rated by Consumer Reports. All solid black "circles". I took a chance and bought it anyway. It turned out to be one of the best and most dependable vehicles I ever owned.
I sold it in 1991 when we moved to Arizona, only because it didn't have A/C. (It wasn't offered on the Rabbit Diesel until 1980). It had 115,000 miles on it, and the Michelin tires were original, and still had plenty of tread! And I never even rotated them. It got an honest 50 MPG all the while I had it. My current, and probably last new car is a 2015 Jeep Grand Cherokee that I couldn't be happier with. Not a single problem. The 5.7 HEMI has 360 H.P., and with the 8 speed ZF Automatic Transmission, it's unbelievably fast for a full size SUV. And thus far I'm averaging 17 MPG.
No matter what you buy, or how much you pay, it can go either way. You roll the dice and take your chances with today's durable goods. Regardless of who made them, or where.